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Spotlight on Onno Textiles: The Socially Responsible T-Shirt

by Administrator 10. December 2009 18:34

In a time when environmental responsibility can seem like more of a marketing catchphrase than a substantive production ethic, Onno Textiles is an example of a company that is doing it right. Located in Boulder, Colorado, Onno produces "socially responsible t-shirts" for individual, wholesale and private label sales. These shirts are produced from sustainable fibers (organic cotton, bamboo and hemp) using socially responsible manufacturing, meaning Onno is invested in the product throughout the entire process from seed to store. They even buy carbon offsets to account for the environmental costs of shipping products.

Beyond investing in production, Onno makes an effort to inform their customers through their website, www.onnotextiles.com. The unique qualities and benefits of each material are showcased in an irreverent and refreshingly honest manner. Concerned about the effects of caustic soda used to process bamboo? So are they and they don't mind telling you so. They’re also strong advocates for legalizing industrial hemp farming in the United States. Their website is chock full of information about the raw materials they use, how they are turned into t-shirts and why you should care.

Perhaps most impressive is the fact that Onno didn't start out as an eco-oriented business. According to their website, they have transitioned to their current model, "in order to feel energized and passionate about our products." Onno Textiles clothes are economically, environmentally and socially conscious, adding up to a product that feels great to a customer’s skin, wallet and conscience.

 


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